Your Org Values: Operational & Economic Asset or Marketing Bullshit?
Almost every contractor has a values statement. And in most cases, it ranges somewhere from aspirational feel-good to client-centric bullshit marketing. Sounds good. Looks good on the website. Serves as a differentiator in the marketplace. And makes very little operational or economic impact overall. Values are the building blocks for organizations. They are the hidden influencers of behavior, from ownership […]