The availability of talent in the construction industry is shrinking, and contractors must make tough decisions to stay relevant and competitive. Simply offering higher pay is no longer a sustainable solution, as the return on investment continues to decline. To succeed in today’s market, companies must adopt best practices in recruitment, retention, and talent development, or risk falling behind.
Creating a strong organizational culture is no longer optional—it must rise to the level of safety in terms of focus and leadership development. Top talent will either gravitate toward or away from your company based on how engaged they feel. Contractors must take proactive steps to build a culture that attracts and retains top talent.
Our Solution:
The People First program focuses on the critical strategies and hard choices contractors must make to build a competitive edge in a challenging labor market. This program provides participants with insights into best practices from top contractors who have been ahead of the curve for over a decade. By learning these practices, your leadership team will be empowered to take immediate ownership of the priorities that drive talent development and retention.
Participants will gain actionable takeaways that can be immediately integrated into their talent pipeline and development processes, helping to position their company as an employer of choice.
Facilitator Expertise:
This program is facilitated by Mark Breslin, a leading expert in construction leadership and the CEO of the largest civil engineering association in the western U.S. With over 40 years of experience working with multi-billion-dollar companies, Mark is widely recognized as the top expert in helping contractors overcome today’s toughest challenges. His in-depth understanding of recruitment, retention, workforce development, and leadership makes him the ideal guide to help your team navigate the talent crisis and build a competitive edge.
Mark has worked with contractors across the country, helping them implement transformative strategies that foster engagement, development, and retention of top talent. His unique insights and actionable advice have empowered countless companies to thrive in a competitive market by building organizations where talent wants to stay and grow.
Through a combination of real-world case studies, peer group comparisons, and practical insights, Mark will equip your leadership team with the tools they need to future-proof their workforce and position themselves as industry leaders.
Key Focus Areas:
- Transformational Employment Mindset: Learn the strategies needed to create a growth-focused, transformational workplace that attracts top talent.
- Best Practices for Retention: Discover proven methods to retain top employees and develop talent from within your organization.
- Competing for Gen Z Talent: Understand how to attract and retain the next generation of talent as they enter the workforce.
- Organizational Culture as a Competitive Edge: Learn how to leverage your company culture to become a destination employer, not just a paycheck provider.
Real Results:
By the end of the program, participants will be able to:
- Create a Transformational Organization: Implement strategies that foster growth, innovation, and a transformational mindset within your workforce.
- Improve Retention: Develop best practices to retain talent and build a strong internal pipeline for leadership development.
- Compete for Future Talent: Position your company to compete effectively for current and future talent, including Gen Z, who will make up a significant portion of the workforce by 2026.
- Measure Your Success: Learn how to evaluate your firm’s standing compared to industry best practices and peer groups, and identify the steps needed to elevate your talent strategy.
This program is a strategic investment in your leadership team, equipping them with the insights and tools necessary to attract, retain, and develop top talent in today’s competitive market. Don’t wait—find out where your company stands on the transformational curve and what steps you need to take to stay ahead.
Common Feedback from Attendees:
- A candid approach
- Relevant to the workplace
- Thought-provoking
- Knowledgeable and engaging
- Great real-world examples
- Provided real tools and applicable strategies
- Would be interested in hearing Mark again in the future
Target Audience: Contractors, Senior Leaders, Associations, Conferences, Company Meetings
Format: Keynote – 3 hours